The Story Behind the Racks
A Company having its foray in developing and nurturing various Retail Concepts offering best of brands in Fashion and Sports. Having customer centric approach as the key focus; we strive for a sustainable, profitable business enterprise for the franchisee partners.
Having 15+ years of market experience in retail environment, we help partners (franchisees) get access to best of brands with respect to market they are operating in and offering value proposition by developing modern retail stores in a cost-effective manner.
Our Mission: Is to make aspirational fashion concepts like EVOKE accessible to everyone. We are dedicated to curating and delivering the latest trends and quality products, ensuring that every individual has the opportunity to express their unique style.
Vision Statement: To become the leading fashion focused retail and distribution network in the region, recognized for our curated brand selection, exceptional customer experience, and our commitment to style.
Founder
Mr. Amit Pareek
(Retail Operations & Brand Strategy Partner)
Amit's journey into retail started with a simple fascination — colours, fashion, and the stories brands tell through them. He began as a Brand Operations Manager, and over the years played a key role in expanding brand presence across the Multi Brand Channel for Arvind Fashions Ltd. in several territories. Before retail found him, Amit spent time in investment banking and security analysis — an unlikely background that now shapes how he looks at every Evoke store: not just as a shopping space, but as a business built on numbers that make sense.
Founder
Mr. Deepak Singh Jadon
(Retail Expansion & Performance Partner)
Deepak has spent over 15 years in retail, working with some of the biggest names in the business — Nike, Levi's, and United Colors of Benetton among them. His experience spans everything from running stores on the ground to scaling brand footprints across multiple states and territories. Having worked across both sports and fashion formats, Deepak brings a rare, on-ground understanding of what actually makes a retail business work — and what it takes to grow one.
